Draft:Impel
| Company type | Private |
|---|---|
| Industry | Software AI for the automotive industry |
| Founded | 2011 |
| Headquarters | Syracuse, New York, United States [1] |
Key people | Devin Daly and Michael Quigley |
Number of employees | 450 [2] |
| Website | https://impel.ai |
Impel is a privately held software company providing software as a service and AI and technology to automotive, heavy truck, recreation, and heavy equipment dealers. The company also specializes in digital merchandising and AI-guided assistance to consumers throughout vehicle ownership.[3][4] Impel is headquartered in Syracuse, New York[5][6] and has international offices in London, Tbilisi, Toronto, and Brighton, Australia.[7]
History
Impel was founded in 2011 by Mike Quigley and Devin Daly under the original name, SwipetoSpin.[8][9] In 2014, the company received funding from Stonehenge Growth Equity Partners [10] and rebranded from SwipetoSpin to SpinCar, focusing exclusively on developing 360-degree imaging solutions for the automotive retail industry.[8]
The company received its next round of funding from Wavecrest Growth Partners in 2018.[11]
In May of 2021, the company acquired Pulsar AI, an automotive conversational AI platform.[12] Following the acquisition, the company rebranded to Impel in March 2022.[13] In November 2022, Impel AI acquired Carlabs.ai, a U.S.-based provider of conversational AI products for the automotive service industry.[14]
Impel raised additional funding in 2023 from Silversmith Capital Partners[15] and went on to acquire Outsell,[16] an automotive Customer Engagement Platform, in 2024.[17][18]
Recognitions
- August 2024: Stevie Award for Technology Excellence[19]
- July 2024: AI Breakthrough Award for Best Image Processing Solution[20]
- July 2024: UK Motor Trader Award for IT Innovation of the Year[21]
- June 2024: Co-founder, Devin Daly was named one of EY’s New York Entrepreneurs of the Year[22]
- 2019: Spincar Named 118th Fastest Growing Company in North America on Deloitte Technology Fast 500[23]
References
- ^ https://www.syracuse.com/business/2023/02/how-2-cba-grads-founded-hot-syracuse-startup-that-just-landed-a-104m-investment.html
- ^ Vedantam, K. (January 17, 2023). "Ai-generated car buying? Impel's new $104M funding drives innovation". Nasdaq. Retrieved 29 September 2024.
- ^ Russo, Martin (July 31, 2024). "Devin Daly, Co-Founder and CEO at Impel - Transforming the Automotive Industry: Revolutionizing Customer Lifecycle Management with AI-Powered Innovation from Inception to Global Leadership". AI Time Journal - Artificial Intelligence, Automation, Work and Business.
- ^ The company was featured in a 2025 Financial Times article that highlighted its role in addressing the automotive industry’s growing software challenges. Impel's AI-driven solutions were noted for their ability to optimize automotive software systems, positioning the company as a key player in the evolving landscape of connected and autonomous vehicles.
- ^ "Impel - Products, Competitors, Financials, Employees, Headquarters Locations". www.cbinsights.com.
- ^ https://regionalcouncils.ny.gov/cfa/project/397786
- ^ Georgia, Forbes (May 11, 2021). "SpinCar Acquires Pulsar AI, the Industry's Most Advanced Conversational Artificial Intelligence Platform • Forbes Georgia".
- ^ a b "WHAT DRIVES SPINCAR'S DEVIN DALY?=". December 12, 2018.
- ^ https://www.thetechgarden.com/news/how-two-cba-grads-founded-hot-syracuse-startup-that-just-landed-a-104m-investment
- ^ https://www.wsj.com/articles/DJFVW00120140923ea9nqkeqg
- ^ "SpinCar Receives $22 Million Growth Equity Investment". Topmark Partners. October 4, 2018.
- ^ "Breaking: SpinCar announces acquisition of Pulsar AI, a leading conversational AI platform". May 11, 2021.
- ^ "SpinCar renamed Impel, offers 2nd chance F&I tool | Automotive News".
- ^ "The year of M&A continues with Impel acquiring CarLabs".
- ^ https://www.wsj.com/articles/silversmith-leads-104-million-investment-in-software-startup-impel-11673646671
- ^ "Impel acquires Outsell to create groundbreaking AI sales/marketing platform". July 9, 2024.
- ^ "Impel acquires car dealer marketing technology company Outsell | Automotive News".
- ^ https://www.aol.com/ai-firm-bets-big-twin-145500890.html
- ^ "Stevie Awards for Technology Excellence - 2024 Stevie Winners". stevies-tech.secure-platform.com.
- ^ "2024 Winners".
- ^ "Motor Trader Independent Dealer Awards 2024 - 2024 Winners". indies.motortrader.com.
- ^ Kasper, Victoria (2024). "EY announces winners for The entrepreneur of the year® 2024 new york award". EY. Retrieved 30 September 2024.
- ^ "SpinCar Ranked 118th Fastest Growing Company in North America on Deloitte's 2019 Technology Fast 500™". November 8, 2019.